Hardwood flooring supplier
for the best hardwood flooring companies.
whitewood
(h)wītwo͝od/ - white·wood - noun 1. Unfinished wood at a finishing facility ready for staining, varnishing, or painting.
Offer hardwood floors that equal your talent and knowledge
Start treating prefinished like unfinished, or upgrade your unfinished specs. Source exactly what you are looking for. We can help you; get that spec, do that color, get that grade, find that species, and let you offer products that equal your talent and knowledge. We are a hardwood flooring supplier to the trade.
It will always be a landscape of "competitive bidding" against guys who rent tools or only discuss or present vanilla products if you present the same vanilla too and never discuss options.
We do the product customization for you
You can focus on the schedule and installation, we'll change the spec or put a twist on it your competition can't match. Want to know how? Contact us and we'll send you a few examples of spec improvements we've used recently that separate you from the amateurs.
Hardwood flooring professionals use Whitewood Products because we know what you need to separate yourself from the pack and wow your customer. We can do things like replacing oil finishes with Bona Traffic®.
The industry is changing
Customers expect professional hardwood flooring contractors to offer more and do more than the big box stores, local handyman or national chain looking products. If your offering is pretty much the same as the local mom and pop carpet store or big box store, you are missing an opportunity to tell your full story.
Contact Whitewood to see how we create custom prefinished floors or improve the quality of your unfinished material that showcases your true abilities.